Every idea starts with a problem. Ours was simple: Illiteracy.

Literacy is an individual's ability to read, write, and speak in English and compute and solve problems at levels of proficiency necessary to function on the job and in society, to achieve one's goals, and to develop one's knowledge and potential." -National Literacy Act, 1991

We believe reading is a birthright. And we are on a mission to end illiteracy with the power of books. Access to books is one of the greatest predictors of success. Families who live at or below the federal poverty level cannot afford them. And illiteracy is often linked to poverty. It’s cyclical. Family members who can’t read tend to impact young people who also struggle with reading. Even more, it’s difficult for a young person to identify as a reader in these circumstances. 

We created I Love Books to break this cycle by ensuring all young people have access to books. We want them to identify as readers.
Here’s what we do and why:


Our apparel and accessories promote a love for books and reading. We know young people mimic adults, and our products create affirmation opportunities whether you are drinking from an I Love Books mug or taking a walk in one of our hoodies. When young people know adults read, they are more likely to become readers as well.

50/50 GIVING

We invest 50% of our net profits in educators, schools, and libraries that need funding for books. This allows us to sustainably provide new books to young people who need them most, through the people who are putting in the work.

Celebrate BOOKS

We know that if young people have books, they still need to identify as readers to become lifelong learners. So we celebrate books through art and music (BOOKS x ART x MUSIC = BAM). We believe it’s our job to meet young people where they are – if they do not love books now, we plan to change that.

Books are powerful. Every purchase you make puts books in the hands of young people who need their power to change the world. 
We hope you join our movement to end illiteracy, BOOK BY BOOK™.

@chiefbookman - Founder